Direct funder since 2013 · 55 Water St, Wall Street, New York contact@premier-advance.com

Direct funder · 13 years · New York

Capital that arrives while the opportunity is still open

Six ways to fund a business, all underwritten in-house from our own capital. You get a decision from the person reading your file, the cost in dollars before you sign, and no broker taking a slice on the way through.

  • $0to apply
  • 6products, one form
  • In-houseunderwriting
Small-business owner standing confidently in their own premises
Decisions in 2 hoursfunding in 24 to 48
$10,000 – $5,000,000Across the six products
2 hoursTypical decision
24 – 48 hoursSigned to funded
Since 2013Funding U.S. businesses directly

The mechanics

A cash advance is a sale, and that changes what follows

Almost everything owners find confusing about this product comes from reading it as a loan. It is not one, and the difference shows up in what you owe and in what a slow week does to you.

You are selling something, not borrowing it

Think of it as selling an asset rather than taking on a liability. The asset is a slice of the money your customers will pay you over the coming months; the price we pay for it is less than its face value, and that discount is our entire return on the transaction. Ownership moves at signature and the deal is complete at that moment. Nothing is borrowed, so nothing can accrue and nothing can fall due. Every other feature described on this page follows from that single fact.

Which is why there is no interest rate

Interest is the price of time, and time is not what you are buying. The price here is a factor rate: one multiplier applied once to the amount advanced. Multiply the two together and you have the entire obligation in dollars, fixed at signature. It does not compound, it does not accrue overnight, and it does not grow if delivery runs three months longer than anyone expected.

Collection tracks what the business actually takes

An agreed share of each day’s card settlements, or of the deposits landing in your business account, comes to us automatically. Strong days send more; slow days send less. That is not a concession, it is the mechanism — and when the purchased figure has been delivered in full, collection simply stops without anyone having to remember to stop it.

And the decision is made on your bank account

We read statements before we read anything else: how much arrives, how often, and what the balance looks like in the gaps. Credit is reviewed and we publish the floor rather than hiding it, but a 690 score on an erratic account is a harder file than a 580 on a steady one. Deposit consistency is what carries the decision.

Pricing

What a cash advance actually costs you, in dollars

One multiplier, applied once, settled before anyone signs anything. Here is the arithmetic on a file of ordinary size.

One number multiplied by another and settled at signature — that is the whole of a factor rate, and the total it produces reads the same in month three as it does in month eleven. Interest does not behave anything like that, being rent charged on a balance: it keeps accumulating for as long as the balance is outstanding, so the same borrowing costs more the slower it is repaid.

A worked example

Amount advanced
$80,000
Factor rate
1.28
Total we collect
$102,400
Remittance
12% of daily card settlements — roughly $600 on a typical business day
Estimated term
About 8 months at $110,000 a month in card volume

The cost of the money in that example is $22,400, and it is knowable before a dollar moves. These figures illustrate the arithmetic rather than quote a price: your amount, factor rate, remittance percentage and expected term are all set after an underwriter has read your statements.

The bar

Where the bar sits, before you send us anything

Five figures you can check against your own account in under a minute. Clearing them is not an offer; falling short of them saves you a week.

Time in business
6 months or moreCounted from the day the business began trading, not the day the entity was filed.
Monthly revenue
$15,000 or moreGross deposits into the business account. Consistency across four months counts for more here than one unusually strong month.
Business bank account
RequiredIt must be open, active, and held in the trading entity’s own name — a personal account will not do.
Personal credit score
550 or aboveWe review credit and we publish the floor so nobody wastes a week finding out. Above 550 it is one input among several, and deposit consistency is what carries the decision.
Location
United StatesWe fund entities formed and operating inside the United States. We fund in all fifty states from our office on Water Street.

Clearing all five is what gets the file read properly. It is not an offer — we turn business away every week, and would rather do it in an hour than in a fortnight. We do not fund gambling, adult entertainment, firearms dealing, cannabis at any point in the supply chain, or any activity unlawful under federal or state law.

Documents

What lands on the underwriter’s desk

Four items open a file. Anything further is asked for later, and only once the file is going somewhere.

What we ask for

  • Four months of business bank statementsFull PDFs downloaded from the bank, every page, including the blank ones. Photographs and spreadsheet exports slow the file down.
  • Photo identification for the signerA driver’s license or passport for whoever will actually sign the agreement.
  • A voided business checkConfirms where the funds land and which account the remittance is drawn from.
  • Proof of the entityYour EIN letter, or the articles of organisation filed with the state.

What we never ask for

  • Tax returns, personal or business, unless the file is an SBA one, where the programme demands them.
  • A business plan, a forecast, or a deck.
  • Accountant-prepared or audited financial statements.
  • A home, a vehicle, or any personal asset pledged as collateral.

Why here

Nobody upstream to ask

A broker can only undertake to put your file in front of someone else. The money on our offers is money we own, and that is why a date we give you holds.

Our own capital, our own decision

We are a direct funder. There is no panel behind us, no file being shopped around, and no third party who can reverse an approval after you have been told yes. When the answer comes from this office it is final, which is the only reason we can promise a timeline and keep it.

The price is on the page

Amount, factor rate or interest rate, total in dollars, remittance or payment, and expected term — all of it in front of you before a signature, and a worked example on this site showing exactly how the arithmetic runs. If a number is going to bother you, we would rather it bothered you now.

A person reads the file

Underwriting here is a human being going through your deposits and your daily balances, not a score coming back from a model. That is why a business with an imperfect credit history and a steady account gets a fair hearing, and why the questions you get asked are about your trading rather than about a form.

Most of our volume is repeat

Businesses come back, and they bring the people they know. That only happens if the second conversation matches the first — same manager, same pricing logic, no surprises buried in a renewal. It is also the cheapest way for a funder to grow, which is why we protect it.

The route

Application to wire, and how long each leg takes

  1. 18 minutes

    Send the application

    One page, plus four months of statements as PDFs. It can be done from a phone in a parking lot, and nothing else is needed to get a real answer.

  2. 2About 2 hours

    An underwriter reads it

    A person, not a scoring model, goes through the deposits, the daily balances and any positions already open, then prices the file against what the account can genuinely carry.

  3. 3Same business day

    You see the numbers

    Amount, factor rate or interest rate, the total in dollars, the remittance or payment, and the expected term — on one page, before anything is signed.

  4. 424 to 48 hours

    The money moves

    Signature, a short verification call, and the wire goes out from our own account. Remittance or the first payment begins the following business day.

Sectors

The businesses that come to us week after week

No industry gets an automatic yes here and none gets an automatic no. These are simply the files that fill the desk.

Retail and Convenience business at work

Retail and Convenience

Card volume all day and stock that has to be bought long before it sells. Most advances here go into inventory ahead of a season.

Restaurants and Hospitality business at work

Restaurants and Hospitality

Heavy settlement volume, thin margins, and a walk-in compressor that fails on a Friday night. The single most common file we underwrite.

Construction and the Trades business at work

Construction and the Trades

Crews and materials are paid weeks before the draw clears. An advance or a factored progress bill covers the gap without touching the yard.

Trucking and Logistics business at work

Trucking and Logistics

Brokers settle at 45 days while diesel, repairs and drivers all come due long before that. Factoring closes the gap on the freight bills; equipment financing handles the tractor.

Auto Sales and Repair business at work

Auto Sales and Repair

Parts bought on account, bays idle while a lift is down, and card takings every day the doors are open. A natural fit for daily remittance.

Medical and Dental Practices business at work

Medical and Dental Practices

Insurance reimbursement runs slow while payroll and chair equipment do not. Practices tend to use a line of credit alongside equipment financing.

Clients

What owners told us afterwards

The walk-in and the hood system went out in the same week, in November. I sent statements on a Tuesday morning and had an answer before lunch, money Wednesday. Because it comes out of card sales, the slow stretch in January took noticeably less out of us than the fall did.

Portrait of Dessa Kirkwood Dessa KirkwoodOwner, Kirkwood ChophousePittsburgh, Pennsylvania

We were quoting jobs we could not staff because the second bucket truck was three months out on order. They financed a used unit from a private seller, arranged the inspection themselves, and paid the seller directly. The payment is less than what one crew bills in a week.

Portrait of Owen Halvorsen Owen HalvorsenGeneral Manager, Halvorsen Tree and LineFlagstaff, Arizona

Our shippers pay at 60 days and drivers do not. We factor the freight bills now, usually funded the day after they are submitted, and I have stopped choosing which vendor waits. They were also straight with me that the fee is per invoice, not a monthly thing, which nobody else explained properly.

Portrait of Marisol Peguero Marisol PegueroOwner, Peguero Freight ServicesNewark, New Jersey

ISO desk

For ISOs and brokers

We fund from our own balance sheet. When we approve your file the capital is ours, the timeline is ours, and nobody upstream can reverse the decision on a Friday afternoon. We buy paper from ISOs across the country and we would rather be plain about how we work than surprise you after the first submission.

Send a file or request the partner agreement
  • Files in before 2pm Eastern get a decision the same day, and most complete submissions come back priced within about two hours.
  • We pay against the funded amount on a volume tier, wired the same week the deal closes. The grid sits in the partner agreement rather than in a phone call, so nobody has to remember what was said.
  • Non-circumvention is written down and we enforce it. Your merchant stays yours: we do not market to your file, we do not renew around you, and we do not take the relationship direct.

Questions

The five that come up on nearly every first call

An advance is not a loan — so what is it?

No, and the distinction is legal rather than a matter of marketing. The transaction is a sale. A stated dollar amount of receivables you have not yet collected passes to us, we pay a discounted price for it today, and we recover the stated amount out of settlements as they land. Because nothing was lent, the agreement has no rate attached to it, no APR and no due date — those are features of debt, and this is not debt. Anyone selling an advance while calling it a loan either does not understand the product or is relying on you not to.

How does a factor rate work?

Multiply once and you are finished. An $80,000 advance at 1.28 means we buy $102,400 of your receivables, and the $22,400 sitting between those two figures is what the money costs you — all of it, with nothing else added anywhere. That gap does not respond to time. Deliver in six months or in eleven and it is still $22,400, which is precisely the opposite of how interest behaves on a balance you are carrying. You can work the total out on the back of an envelope before you sign, and the envelope will be right.

How much does my credit actually count for here?

The floor is 550, and we publish it rather than making you find out after you have sent four months of statements. Below 550 we cannot fund an advance and we will say so on the first call. Above it, credit is one factor among several and seldom the deciding one — the bank account decides it. We do pull credit during underwriting, so nobody should be surprised when it happens.

Sales drop for a month. Then what?

The amount leaving your account shrinks the same week your sales do, without anyone having to arrange it. We take a percentage, not a set figure, so a month running at half your usual volume sends roughly half as much — and the calendar stretches to absorb the difference. No payment is missed in that scenario, because there was never a scheduled payment there to miss. Seasonal operators pick an advance for that reason above all others: the collection breathes with the trade. A genuine collapse in revenue rather than a dip is a different conversation, and one worth having with us early.

I already have an advance out. Can you still fund me?

Often, yes, on one condition. Put the existing position on the application — who holds it, what is left on the balance, and what it draws each day. With that in front of an underwriter we can price a second position when the deposits are deep enough to carry both remittances comfortably. When they are not, the more useful conversation is usually about folding the open balance into a single position rather than layering a third one over it. Files that conceal a position get declined here, and concealing one is also how a merchant ends up with four separate debits hitting the same account on a Tuesday. Verification surfaces it every time, so there is nothing to be gained by leaving it off.

See what your deposits will support

One short form, no fee, and an answer in writing rather than a phone call you have to chase.